Connecting Women

Some very good posts over at re:Invention where Kirtsen Osolind, has begun a new weekly feature -10 tips for 10 million women-  interviews one woman entrepreneur who shares her success tips. 

She's demonstrating how connecting women to each other in a community of interest attracts more women.  This is chapter 1 in Faith Popcorn's  "EVEolution : The Eight Truths of Marketing to Women"
Connecting Your Female Consumers to Each Other Connects Them to Your Brand.

Kirsten is not "thinking pink" but "thinking link" by giving her female readers greater value and what they enjoy most -collaborating with other like-minded women.  It's the modern version of women banding together to watch and guard the children and each other powered by oxytocin while the men hunted powered by testosterone.   

If you're not connecting women, think PETS!.  Women prefer their pets to their partners 'cuz they're cuter and more affectionate.